January 31, 2007

Ben Mack meets John Carlton on a Supermarket Shelf in Fiji!

In This Issue:

Feature Audio: "Branding Meets Direct Response Marketing" (a.k.a. Ben Mack meets John Carlton on a Supermarket Shelf in Fiji!)

Quick Tips: "The 10 Powerful Ideas That Transformed My Life"

Fast Facts: "Why You Should Choose The Salad"

* FEATURE AUDIO *

“Branding Meets Direct Response Marketing”

(a.k.a. Ben Mack meets John Carlton on a Supermarket Shelf in
Fiji!)

So what happens when an investment banker-turned marketer - who names marketing luminaries Ben Mack, John Carlton and Mark Joyner as his mentors - takes on what is probably THE most competitive market in the world: fast-moving consumer goods.

(You know, selling stuff like soap, laundry powder and dog food in grocery stores).

Massive success, that's what!

You're about to meet Nik Thakorlal. Chances are you haven't heard of Nik... but what he has to say about marketing, business and the concept of risk will blow your mind. His unique approach to marketing and business is rarely, if EVER, discussed by marketers or business "gurus"... yet it holds the key to big-time - and LONG-TERM success - in any field.

So whatever business you're in - whether you're an entrepreneur, professional or executive - grab a notebook and pen and listen to this interview... SEVERAL times.

It's that critical.

Interview with Nik Thakorlal Part 1

Interview with Nik Thakorlal Part 2

Click on each link to listen now or right-click to save onto your computer.

FYI, Nik is one of Ben Mack's proteges and is proof of Ben's teachings. You heard Ben in last week's interview and I urge you to get a copy of his book - now an Amazon best-seller - Think Two Products Ahead NOW, while you still have the chance to get the "secret" bonus gift: Think Two Products Ahead by Ben Mack

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* HIGHLY RECOMMENDED *

“How an Ordinary Manager Transformed a Struggling Business On The Verge Of Collapse Into a $40 Million Company”

Here’s a shocking, yet true, story...

At the start of last year, a good friend of mine took the job of Chief Technology Officer (CTO) at a small technology company.

The company was five years old, but hopelessly unprofitable.

It’s backers – a venture capital company – were growing impatient with the company’s abysmal performance and ordered the Chief Executive Officer (CEO) to appoint someone who could commercialize the company’s technology – so they would finally have a product to sell.

Otherwise, the venture capital company would no longer fund the business.

My friend was excited about the job. He was a bit of a risk taker, and despite the pressure, looked forward to helping the company bring its product to market and build it into a profitable business.

But there was one problem.

A big problem.

The staff, the CEO warned him, were “incompetent and lazy.”

In fact, one of the reasons the CTO was being hired was to get rid of the “dead wood.”

“Frankly,” the CEO told my friend, “you’ll probably have to fire the lot of them.”

Discover what happened next...

* QUICK TIPS *

“The 10 Powerful Ideas That Transformed My Life”

By Saimen Ma

A while ago I came across some ideas and concepts that radically
transformed my life.

Don't get me wrong – I was a happy, positive person beforehand. But when I truly understood and embraced what seemed to be simple ideas... I began to see things a lot differently.

I had several "a-ha" moments. I started to see new opportunities and began to make different choices.

And very quickly the quality of my life improved in all sorts of way – my relationships, business, health, wealth self-esteem... and yes, happiness.

This transformation began when I discovered the teachings of Lee Milteer. You may not have heard of Lee, but she has counseled and trained thousands of professionals all over North America and Europe. She has worked with such companies as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co, Federal Express, 3M, the US Navy, Bell Telephone and many others, plus hundreds of government agencies, and scores of conventions and associations.

She has also shared the stage with many well-known personalities such as Dan Kennedy, Tony Robbins, Jack Canfield, Mark Victor Hansen, Zig Ziglar, Stephen Covey and Brian Tracy.

Anyway, Lee's ideas dramatically changed my life, and I'd like to share with you the 10 ideas that had the most impact on me. You may have heard some of these before, but in any case, I sincerely encourage you to think about them and apply them in your life too:

1. Stop buying into "mass belief" or what "they say". Most people are not living the lives they'd like to live, so who are they to tell you what to do or how to be?

2. Do things differently. If you do everything the same way you've always done it... you'll get the same results. If you want different (better) results in your life, you must do things differently!

3. Victims create victims. When you face obstacles or temporary defeat, it's tempting to sit there and feel sorry for yourself. But this rarely helps matters and only perpetuates the feeling of being weak and helpless. You must take 100% responsibility for your results before you can experience any great success.

4. Get rid of that outdated opinion of yourself. If you're like many people, you probably still beat yourself up over past mistakes and failures... even though you've learned and grown a great deal since then! It's time to let go of the past and realize that you're not the same person now.

5. Everything that exists was created in someone's mind first. You too, must visualize what you want in order for it to manifest in real life.

6. Fake it 'till you make it! Funnily enough, by acting the part you often end up becoming what you want to be.

7. You are a self-fulfilling prophecy: what you think about yourself will inevitably come true. So think about what you want... not what you don't want!

8. There is no single formula for success... but there is one sure-fire formula for failure: trying to please everyone.

9. Let negative feelings go. Holding on to them only drains your emotional, physical, mental and creative energy.

10. To accomplish success in such a changing world, you must also change and adapt. So, don't resist, but embrace the changes in markets, technologies and other areas, and use these to your advantage.

I hope these 10 ideas have inspired you to think a little differently... or have confirmed what you already knew! If you'd like to dig a little deeper and discover more of Lee's teachings, please claim your FREE 6-day audio mini-course (derived from the same program that helped me) right here: FREE 6-day audio mini-course.

About Saimen

Saimen Ma – also known as "The Modern Sun Tzu" – is passionate about helping people achieve business and personal success. He runs www.themodernsuntzu.com where he currently promotes Lee Milteer's incredible audio program.

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* HIGHLY RECOMMENDED *

“Don't Apply - Don't Even Look For - a Job Until You Read This!”

"What a great book! Anna has given me ideas and strategies that I would never have thought of....EVER.

Which probably also means that no one else will have thought of them either. I know for certain that if I follow the principles of this book, I will have a distinct advantage and edge over everyone else.

There are some amazing strategies in this book, such as: changing how you think about what you "want", great resume writing ideas, interview strategies/techniques and how to target key decision makers in ANY company to get that job.

My personal favourite is the "Job Fulfillment Description" on a resume. I had never heard of this until I read this book and I think that most employers would be blown away when presented with this technique.

Thank you Anna for writing such a great book. I plan to keep this book for a very long time and keep it for my children to read when they are ready to enter the workforce.

I recommend this book to anyone who cringes at the thought of going to work or who has a dream job in mind."

-- Cathy Shier, Thornleigh, NSW, Australia

For a limited time, you can download a FREE chapter of Anna Johnson's unorthodox, yet highly effective, job hunting guide, Insider Job Secrets Revealed.

Click here and get the job you want!

* FAST FACTS *

“Why You Should Choose The Salad”

And opt for rare steak too.

Why?

Raw food contains enzymes which are like built-in digestion systems. They help you digest the food you eat, sparing your body of the arduous task of breaking it into nutrients, energy and waste.

But if you cook or freeze your food, you'll destroy those enzymes.

Which means it's now left up to your body to do all the digesting.

Which wouldn't be such a problem... if it wasn't such a problem.

Unfortunately, everything from indigestion, to lack of energy, to weight gain, to various digestive diseases, can be traced fully or partly back to poor digestion - your body's inability to properly digest food.

Why risk any of that? Next time you're given a choice, opt for the salad (assuming it's made up of raw vegetables!), the fresh fruit, the rare steak, the untoasted muesli, and the other "raw" food options.

In fact, a good rule of thumb is to consume 50% or more of your daily intake in the form of raw food. Your stomach will thank you for it!

Oh, did I also mention that food retains more vitamins and minerals the fresher it is? All the more reason to opt for raw.

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