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June 20, 2007 How To Succeed After Massive FailureIn This Issue:Feature Article: "How To Succeed After Massive Failure" Quick Tips : "What Is Viral Marketing?" Fast Facts: "Maternity Leave, Parental Leave and Now 'Grand-parental' Leave!" * FEATURE ARTICLE * “How To Succeed After Massive Failure”Some people believe that the reason why their life "hasn't worked out" is because of past mistakes or circumstances.They believe that these past mistakes or circumstances have made it "impossible" for them to achieve the success and happiness they desire... "I've never been able to hold down a job" "I lost all my money" "My husband / wife took everything when we got divorced" "All my businesses have failed" "All my relationships have failed" "I've always been fat" ...and so on. But past mistakes and circumstances are NOT why these people aren't successful or happy. Many (if not most) *successful* people have suffered just as many setbacks! They've lost all their money... They've had a string of "failed" businesses... They've had a series of failed relationships... They've been overweight... The real reason why "successful" people are where they are... while those who see themselves as "losers" are where they are... is NOT because of past mistakes or circumstances... It's because successful people don't delude themselves into believing that past mistakes and circumstances prevent them from achieving the financial, business, career, personal, relationship or health success they want. Successful people don't focus on "why they can't"... they focus on HOW THEY WILL NO MATTER WHAT. After suffering a massive failure, successful people ask themselves two questions:
Then they take action! They don't let lame excuses like "but I don't know how", "but I don't have the money" or anything else that starts with "but" stand in their way. They overcome obstacles by thinking creatively and strategically. They also don't let themselves be overwhelmed by the enormity of their goal. They map out, step by step, what they need to do, and then take it ONE STEP AT A TIME. This really is the difference between being successful... and feeling like a failure. It's NOT the actual failures or set-backs you've experienced - it's the extent to which you get back up and forge ahead, despite those failures or set-backs. That's what makes a successful person. Sadly, some people will go to their graves obsessing about why things didn't go right for them... ... without realising that it was that very obsession that held them back. Every minute you spend thinking about past mistakes and set-backs is a minute you're NOT spending on working out, and acting on, the steps that WILL help you achieve the success you want. I urge you not to waste another second of your precious life on past problems and mistakes... and to, instead, focus your time on learning and DOING what you need to do to achieve the happiness and success you desire. * HIGHLY RECOMMENDED * “Do You Want To Be 'Wealthy'... or 'Financially Secure'?”When it comes to investing, many people seem to either want "wealth" or "financial security". They can be one in the same, but for many people these two terms carry different connotations. To many, "wealth" means being "rich" or "well off" - where money is no object. "Financial security," on the other hand, is more about "having enough" or "having enough without having to work!" Whatever these terms mean to you - and whether or not you aspire to either or both - my Investment Success Formula newsletter provides a framework for you to determine your financial goals, map out a strategy for achieving them... and then achieve them! It doesn't matter what you want, or where (financially) you are now, or how old you are, or whether you know a stock from a bond. Investment Success Formula is your partner in helping YOU become your own best financial advisor. Click here to take charge of your financial future now... * QUICK TIPS * “What Is Viral Marketing?”Viral marketing is using *viral content* for the purpose of marketing - often generating traffic to your website and/or subscribers to your mailing list... ideally so they end up buying from you!Viral *content* can be virtually any kind of content that is passed from person to person A LOT. Strictly speaking, to be "viral", there should be a "spawn" rate of > 1, meaning that the average recipient of the content sends it to more than one other person. The result will be something that grows and grows perpetually. However, content can still be very popular and, in a rough sense, considered "viral", if the spawn rate is less than 1. And for an Internet marketer, anything that effortlessly and cost-effectively brings in traffic, email subscribers and ultimately customers, is generally good! So what type of content can be viral? Anything! Anything that people are motivated to send to their friends, family, colleagues, peers or others. It can be a report, an ebook, a game, an email (how many "joke emails" have you received?), a quiz, a piece of software, a screensaver, a movie, or anything. It can be something attached to an email, or a link to a webpage. It can be sent via an email, discussed on an online forum, or communicated in some other way. The key is that it is something that people WANT to, and DO, send to others. And that, in a nutshell, is viral content. As mentioned, when the aim in spreading the viral content is to promote something, generate traffic, attract subscribers, bring in sales, etc - that's viral marketing. Viral marketing can often be a low-cost way of generating traffic, subscribers and customers. It's certainly something that I use and recommend. * HIGHLY RECOMMENDED * “New Simpleology Course!”File this tidbit under "sad but true..." 64.2% of all US businesses fail in the first 10 years. The fact is, the real numbers are probably much higher as that figure doesn't count all of the unregistered entrepreneurs out there who get started, get their teeth knocked in, and go back to their day jobs. This new course from Simpleology is going to turn all of that around. For good. Interested? More details here... * FAST FACTS * “Maternity Leave, Parental Leave and Now 'Grand-parental' Leave!”One of Australia's major banks, St George Bank, has introduced
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